Meet Our Team

Sarah Niehaus


Sarah Niehaus is a Wisconsin native coming to Madison Originals with an extensive professional background in entrepreneurial support, marketing, program execution, and organization management. Prior to moving to Madison, she worked in the economic development and chamber industries while serving on many boards and committees, fueling her drive to help organizations and people succeed. Sarah obtained her Masters of Business Administration in Leadership Development from Ottawa University. She has completed all coursework towards a Doctorate in Business Administration and is working towards finishing her dissertation. When not working or studying, you'll find her relaxing by video gaming, watching professional wrestling, baking (not cooking), listening to comedy podcasts, and spending time with friends and family. Sarah lives in Madison with her husband, Matthew, and their two fur-babies.

Aimee Anderson

Buck & Honey's

Aimee Anderson is the Director of Operations for Buck & Honey's Restaurants. She has been in the restaurant business her entire life, growing up above a pizza place as a child, then becoming a corporate trainer for Maggiano's Little Italy out of Denver for 9 years. She has been with Buck & Honey's for 10 years now. Aimee was the general manager at their Sun Prairie location for approximately 7 years. Once they opened their Monona location in July of 2019, her role expanded to the Director of Operations. They have recently opened a 3rd location in Waunakee which is where she is currently spending most of her time. To say restaurant life is in her blood would be an understatement, as she enjoys all that comes along with it — the stresses, the joys and of course, the people!

Molly McCollum

Vice President
State Line Distillery

Molly has been living in Madison for the past 13 years on the East Side and if you know her, that wouldn’t be surprising. Molly spent a handful of years in the service industry at Star Liquor, Weary Traveler and Alchemy Cafe. From there, she found her way into the beer industry working as a Sale Representative for Beechwood Distributors, Bell’s Brewery, Pearl Street Brewery and Delta Beer Lab. She has now crossed over to the world of liquor and couldn’t be happier with her State Line family. When she’s not selling our spirits, you can find her at Phish shows, canoeing the rivers and hanging at the local watering holes.

Traci Morovic

Wisconsin Restaurant Association

Traci lives in Dane County and has been an Engagement Representative for the Wisconsin Restaurant Association for almost 8 years! She works with restaurateurs throughout southern and south-central Wisconsin helping them maximize their time, save money, and learn about industry trends and innovations. She also helps owners and operators understand and stay current with regulatory changes and maximize their time investment by leveraging services and resources available to both members and non-members. Because it’s good to know what's in your trade association “tool box!”

Brad Schuchardt

BTBK Accounting Services

Brad Schuchardt is the Founder & President at BTBK Accounting Services, a firm that provides Full-Service Accounting to business owners in the Restaurant industry. Brad has over 15 years of experience in both public and private accounting. He began his career in public accounting as an Auditor with a large national accounting firm for six years. Brad spent the next five years as the Controller and CFO of a regional restaurant chain before setting off on his own to start BTBK Accounting Services in 2018. Brad is a Certified Public Accountant and holds a BBA and MPA in Accounting from the University of Wisconsin-Whitewater. Most importantly, Brad is the proud father of three (Owen, Caden & Everly) and resides in McFarland, WI with his wife Ashley. He enjoys spending time with family, camping and is an avid Wisconsin sports fan (Badgers, Brewers, Packers).

Steph Martin

Buck & Honey's - Sun Prairie

Steph graduated from the University of Wisconsin-Madison with degrees in Biology and Nursing. Restaurants are her passion and she has been currently employed at Buck & Honey's in Sun Prairie for over 9 years, currently holding the position of General Manager. She loves people and really enjoys the hospitality business. In her free time she loves to play or watch sports with her husband Jeff, and to attend Chicago Cubs games. She also love animals and has two cats, Rizzo and Gracie.