About

What is Madison Originals?
Madison Originals is a not-for-profit association of independently-owned restaurants and affiliated businesses in the Madison, Wisconsin area.

What is our Mission?
Our Mission is to promote Madison area’s unique independent dining establishments.

What is our Vision for the future?
Our Vision is to cultivate a vibrant local independent dining community. This will be accomplished for:

Diners (local and visitors) – be the top-of-mind choice for all of their dining needs
Restaurant Members – provide support and promotion to enhance their success
Vendor Members – provide access to Madison Originals members and insight to better serve members needs
Community – support local businesses and causes to contribute to the health and vitality of the local economy

What are the Values that will guide our behavior?
Collaborate: help fellow members; leverage each other for marketing and business practices purposes
Stewardship: Support local suppliers; share resources with the community
Innovation: Leverage knowledge across restaurants; seek creative solutions
Diversity: Strive for membership in Madison Originals reflective of the community
Quality: What we do, we do well!